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"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

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marketing assignment week 4

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The step of identifying and targeting the particular market segment is a very vital step in the process of attracting customers. Identifying a potential market is followed by segmenting the market using various variables. A general market is a very large group best suited to general products, for mass consumption. I am choosing to discuss the segmentation and target market